/* Blog Command Mídia. Mesma linguagem do site (commandmidia.com): faixas "noite" azul Command + brilho rosa,
   leitura em papel claro. Visual fixo da marca, sem tema escuro alternativo. */
@font-face{font-family:"Clash Display";src:url("/blog/assets/clash.woff2") format("woff2");font-weight:600;font-style:normal;font-display:swap}
:root{
  --navy:#000035; --navy-2:#05064a; --navy-3:#0d0f63; --navy-line:#23267a; --navy-card:rgba(20,22,110,.45);
  --pink:#f0228f; --pink-dark:#c8146f; --pink-soft:#ff8cc8; --pink-50:#fde7f3; --violet:#5a4bff;
  --paper:#f5f5f7; --card:#fff; --ink:#000035; --text:#1d1f45; --muted:#5d5f7e; --line:#e2e2ea; --on-dark:#c9cbe6;
  --f-sans:"Montserrat","Avenir Next","Segoe UI",system-ui,sans-serif;
  --f-disp:"Clash Display","Montserrat",system-ui,sans-serif;
  --f-script:"Yellowtail","Brush Script MT",cursive;
  --max:1180px; --read:700px; color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--f-sans);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3{font-family:var(--f-disp);font-weight:600;line-height:1.1;letter-spacing:-.01em;text-wrap:balance;margin:0}
p{margin:0}
a{color:inherit}
img{max-width:100%;height:auto}
button,input{font:inherit;color:inherit}
:focus-visible{outline:2px solid var(--pink);outline-offset:3px;border-radius:4px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.script{font-family:var(--f-script);font-weight:400;color:var(--pink);letter-spacing:0;font-size:1.14em;line-height:.9;padding-right:.06em}
.dark .script{color:var(--pink-soft)}
.band{padding-inline:max(16px,env(safe-area-inset-left,0px))}
.wrap{max-width:var(--max);margin-inline:auto;min-width:0}
.dark{color:#fff;background:
  radial-gradient(40% 60% at 92% 0%,rgba(240,34,143,.22),transparent 70%),
  radial-gradient(40% 60% at 0% 100%,rgba(90,75,255,.18),transparent 70%),
  linear-gradient(165deg,var(--navy) 0%,var(--navy-2) 60%,var(--navy-3) 100%)}
.muted{color:var(--muted)}
.dark .muted{color:var(--on-dark)}
.eyebrow{display:inline-flex;align-items:center;gap:12px;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--pink)}
.eyebrow::before{content:"";width:22px;height:2px;background:currentColor;border-radius:2px}
.dark .eyebrow{color:var(--pink-soft)}

.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;border:0;border-radius:999px;padding:14px 24px;font-weight:700;font-size:15px;text-decoration:none;transition:transform .15s,background .15s,box-shadow .15s;cursor:pointer;white-space:nowrap}
.btn:hover{transform:translateY(-1px)}
.btn svg{width:18px;height:18px;flex:none}
.btn.pink{background:var(--pink);color:#fff;box-shadow:0 12px 30px -12px rgba(240,34,143,.7)}
.btn.pink:hover{background:var(--pink-dark)}
.btn.ghost{background:transparent;color:#fff;box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.35)}
.btn.ghost:hover{box-shadow:inset 0 0 0 1.5px #fff}

/* ---------- Topo ---------- */
.top{position:sticky;top:0;z-index:30;padding-inline:max(16px,env(safe-area-inset-left,0px));background:rgba(0,0,53,.92);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);
  border-bottom:1px solid var(--navy-line);padding-top:env(safe-area-inset-top,0px)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-block:12px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:#fff;flex:none}
.brand img{display:block;height:28px;width:auto}
.brand .script{font-size:26px;color:var(--pink-soft);transform:translateY(2px)}
.top nav{display:flex;align-items:center;gap:22px;font-size:14px;font-weight:600;color:var(--on-dark);min-width:0}
.top nav a{text-decoration:none}
.top nav a:hover,.top nav a[aria-current]{color:#fff}
.top .btn{padding:10px 18px;font-size:13.5px}
@media (max-width:900px){.top nav .lnk{display:none}}
@media (max-width:420px){.brand img{height:22px}.brand .script{font-size:21px}.top .btn{padding:9px 13px;font-size:12.5px}.top .btn .long{display:none}}
.progress{position:absolute;left:0;bottom:-1px;height:2px;width:0;background:linear-gradient(90deg,var(--pink),var(--violet))}

/* ---------- Home ---------- */
.hero{position:relative;overflow:hidden;padding-block:clamp(44px,6vw,80px) clamp(40px,5vw,64px)}
.hero::after{content:"";position:absolute;width:720px;height:720px;right:-240px;top:-300px;border:1px solid rgba(255,255,255,.07);border-radius:50%;pointer-events:none}
.hero .wrap{position:relative;z-index:1;display:flex;flex-direction:column;gap:20px}
.hero h1{font-size:clamp(38px,6vw,72px);line-height:1.02;max-width:16ch}
.hero .lead{font-size:clamp(16px,1.6vw,19px);color:var(--on-dark);max-width:56ch}
.search{display:flex;align-items:center;gap:10px;max-width:520px;background:rgba(255,255,255,.06);border:1px solid var(--navy-line);border-radius:999px;padding:6px 6px 6px 18px}
.search:focus-within{border-color:var(--pink-soft)}
.search svg{width:18px;height:18px;flex:none;color:var(--on-dark)}
.search input{flex:1;min-width:0;background:none;border:0;outline:0;color:#fff;padding:9px 0;font-size:15px}
.search input::placeholder{color:#9a9cc4}
.cats{display:flex;gap:8px;overflow-x:auto;scrollbar-width:none;padding-bottom:2px;margin-inline:-16px;padding-inline:16px}
.cats::-webkit-scrollbar{display:none}
.cat{flex:none;display:inline-flex;align-items:center;gap:8px;padding:8px 15px;border-radius:999px;font-size:13.5px;font-weight:600;border:1px solid var(--navy-line);background:rgba(13,15,99,.5);color:var(--on-dark);text-decoration:none;cursor:pointer}
.cat:hover{color:#fff;border-color:#3a3d99}
.cat[aria-current],.cat.on{background:var(--pink);border-color:var(--pink);color:#fff}
.cat i{font-style:normal;font-size:11.5px;opacity:.75}

.main{padding-block:clamp(36px,5vw,64px)}
.sec-title{display:flex;align-items:baseline;justify-content:space-between;gap:16px;margin-bottom:22px}
.sec-title h2{font-size:clamp(24px,3vw,32px)}
.sec-title a{font-size:14px;font-weight:700;color:var(--pink);text-decoration:none;white-space:nowrap}

/* Destaque */
.feature{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:20px;margin-bottom:clamp(40px,6vw,64px)}
.feature .big{display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:22px;overflow:hidden;text-decoration:none;transition:box-shadow .2s,transform .2s}
.feature .big:hover{box-shadow:0 24px 60px -30px rgba(0,0,53,.45);transform:translateY(-2px)}
.feature .big .cover{aspect-ratio:16/8.4}
.feature .big .body{padding:clamp(20px,2.6vw,30px);display:flex;flex-direction:column;gap:12px}
.feature .big h3{font-size:clamp(24px,2.8vw,34px)}
.feature .big p{color:var(--muted);font-size:16px}
.side{display:flex;flex-direction:column;gap:12px}
.side>a{display:grid;grid-template-columns:110px minmax(0,1fr);gap:16px;align-items:center;background:var(--card);border:1px solid var(--line);border-radius:18px;padding:12px;text-decoration:none;transition:border-color .2s}
.side>a:hover{border-color:#c9c9d8}
.side .cover{aspect-ratio:1;border-radius:12px}
.side .cover .t{display:none}
.side h3{font-family:var(--f-sans);font-weight:700;font-size:15.5px;line-height:1.35;margin:4px 0}
.side .meta{font-size:12.5px}
.side-cta{margin-top:auto;border-radius:18px;padding:20px;display:flex;flex-direction:column;gap:12px}
.side-cta p{font-size:14.5px}
.side-cta strong{font-family:var(--f-disp);font-size:21px;font-weight:600;line-height:1.15}
@media (max-width:900px){.feature{grid-template-columns:minmax(0,1fr)}}

/* Grade */
.grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
@media (max-width:980px){.grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:620px){.grid{grid-template-columns:minmax(0,1fr)}}
.card{display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:20px;overflow:hidden;text-decoration:none;transition:box-shadow .2s,transform .2s}
.card:hover{box-shadow:0 20px 50px -28px rgba(0,0,53,.45);transform:translateY(-2px)}
.card .cover{aspect-ratio:16/9}
.card .body{padding:20px 20px 22px;display:flex;flex-direction:column;gap:10px;flex:1}
.card h3{font-family:var(--f-sans);font-weight:700;font-size:18px;line-height:1.32;letter-spacing:0}
.card p{font-size:14.5px;color:var(--muted);display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.card .meta{margin-top:auto;padding-top:6px}
.tagc{align-self:flex-start;font-size:11.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--pink-dark)}
.meta{display:flex;flex-wrap:wrap;align-items:center;gap:6px 14px;font-size:13px;color:var(--muted)}
.meta span+span::before{content:"";display:inline-block;width:4px;height:4px;border-radius:50%;background:currentColor;opacity:.5;margin-right:14px;vertical-align:middle}
.empty{display:none;padding:40px 0;text-align:center;color:var(--muted)}
.more{display:flex;justify-content:center;margin-top:32px}
.more button{background:var(--card);border:1px solid var(--line);border-radius:999px;padding:12px 24px;font-weight:700;font-size:14px;cursor:pointer}
.more button:hover{border-color:var(--ink)}

/* Capa tipográfica: cada post ganha uma capa gerada (sem depender de foto). Cor e motivo por categoria. */
.cover{position:relative;overflow:hidden;display:flex;align-items:flex-end;padding:clamp(16px,2vw,24px);color:#fff;
  background:radial-gradient(70% 90% at 100% 0%,var(--c1,rgba(240,34,143,.45)),transparent 65%),linear-gradient(160deg,var(--navy) 0%,var(--navy-3) 100%)}
.cover::before{content:"";position:absolute;width:85%;aspect-ratio:1;right:-28%;top:-40%;border:1px solid rgba(255,255,255,.12);border-radius:50%}
.cover::after{content:"";position:absolute;width:55%;aspect-ratio:1;right:-10%;top:-18%;border:1px solid rgba(255,255,255,.08);border-radius:50%}
.cover .g{position:absolute;right:clamp(14px,2vw,24px);top:clamp(12px,1.8vw,20px);font-family:var(--f-script);font-size:clamp(34px,4vw,54px);line-height:1;color:var(--c2,var(--pink-soft));opacity:.95}
.cover .t{position:relative;font-family:var(--f-disp);font-weight:600;font-size:clamp(17px,1.7vw,22px);line-height:1.12;max-width:85%;text-wrap:balance}
.feature .big .cover .t{font-size:clamp(24px,3vw,38px);max-width:80%}
.c-escolas{--c1:rgba(240,34,143,.5);--c2:#ff8cc8}
.c-meta-ads{--c1:rgba(90,75,255,.55);--c2:#b3abff}
.c-google-ads{--c1:rgba(32,170,255,.42);--c2:#8fd6ff}
.c-whatsapp{--c1:rgba(37,211,102,.38);--c2:#8ef0b4}
.c-estrategia{--c1:rgba(255,170,40,.38);--c2:#ffd08a}

/* Faixa CTA */
.cta-band{padding-block:clamp(48px,7vw,88px)}
.cta-band .wrap{display:grid;grid-template-columns:minmax(0,1.3fr) auto;gap:28px;align-items:center}
.cta-band h2{font-size:clamp(28px,4vw,46px)}
.cta-band p{color:var(--on-dark);margin-top:12px;max-width:56ch}
@media (max-width:760px){.cta-band .wrap{grid-template-columns:minmax(0,1fr)}}

/* ---------- Artigo ---------- */
.post-head{padding-block:clamp(28px,4vw,52px) clamp(36px,5vw,64px);position:relative;overflow:hidden}
.post-head::after{content:"";position:absolute;width:640px;height:640px;right:-260px;top:-260px;border:1px solid rgba(255,255,255,.07);border-radius:50%;pointer-events:none}
.post-head .wrap{position:relative;z-index:1;max-width:880px;display:flex;flex-direction:column;gap:18px}
.crumbs{display:flex;flex-wrap:wrap;gap:8px;font-size:13px;color:var(--on-dark)}
.crumbs a{text-decoration:none}
.crumbs a:hover{color:#fff}
.crumbs span[aria-hidden]{opacity:.5}
.post-head h1{font-size:clamp(32px,5vw,56px);line-height:1.06}
.post-head .lead{font-size:clamp(17px,1.7vw,20px);color:var(--on-dark);max-width:60ch}
.byline{display:flex;align-items:center;gap:12px;margin-top:6px}
.byline img{width:44px;height:44px;border-radius:50%;object-fit:cover;border:2px solid var(--pink)}
.byline b{display:block;font-size:14.5px}
.byline .meta{color:var(--on-dark);font-size:13px}

.post-grid{display:grid;grid-template-columns:minmax(0,var(--read)) 280px;gap:clamp(32px,5vw,72px);justify-content:center;padding-block:clamp(32px,5vw,56px)}
@media (max-width:1040px){.post-grid{grid-template-columns:minmax(0,var(--read))}.aside{display:none}}
.aside{position:relative}
.aside .stick{position:sticky;top:96px;display:flex;flex-direction:column;gap:18px}
.toc{border-left:2px solid var(--line);padding-left:16px}
.toc b{display:block;font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:10px}
.toc ol{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:9px}
.toc a{font-size:14px;line-height:1.4;color:var(--muted);text-decoration:none;display:block}
.toc a:hover{color:var(--ink)}
.toc a.on{color:var(--pink-dark);font-weight:600}
.aside-cta{border-radius:18px;padding:20px;display:flex;flex-direction:column;gap:12px}
.aside-cta strong{font-family:var(--f-disp);font-size:20px;font-weight:600;line-height:1.15}
.aside-cta p{font-size:14px;color:var(--on-dark)}
.aside-cta .btn{padding:11px 16px;font-size:13.5px}
.toc-m{display:none;background:var(--card);border:1px solid var(--line);border-radius:14px;margin-bottom:28px}
.toc-m summary{cursor:pointer;padding:14px 18px;font-weight:700;font-size:14.5px;list-style:none;display:flex;justify-content:space-between}
.toc-m summary::-webkit-details-marker{display:none}
.toc-m summary::after{content:"+";color:var(--pink);font-size:20px;line-height:1}
.toc-m[open] summary::after{content:"–"}
.toc-m ol{margin:0;padding:0 18px 16px 36px;display:flex;flex-direction:column;gap:8px;font-size:14.5px}
.toc-m a{text-decoration:none;color:var(--muted)}
@media (max-width:1040px){.toc-m{display:block}}

/* Texto do artigo */
.prose{font-size:18px;line-height:1.78;color:var(--text);min-width:0}
.prose>*+*{margin-top:1.1em}
.prose h2{font-size:clamp(25px,2.8vw,32px);color:var(--ink);margin-top:2em;margin-bottom:-.2em}
.prose h3{font-family:var(--f-sans);font-weight:700;font-size:20px;letter-spacing:0;color:var(--ink);margin-top:1.7em;margin-bottom:-.4em}
.prose a{color:var(--pink-dark);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}
.prose a:hover{text-decoration-thickness:2px}
.prose strong{color:var(--ink)}
.prose ul,.prose ol{padding-left:1.3em}
.prose li+li{margin-top:.45em}
.prose ul li::marker{color:var(--pink)}
.prose ol li::marker{color:var(--pink-dark);font-weight:700}
.prose blockquote{margin-inline:0;padding:4px 0 4px 22px;border-left:3px solid var(--pink);font-family:var(--f-disp);font-weight:600;font-size:clamp(21px,2.3vw,26px);line-height:1.3;color:var(--ink)}
.prose code{font-size:.88em;background:#ececf3;padding:2px 6px;border-radius:6px}
.prose hr{border:0;height:1px;background:var(--line);margin-block:2.4em}
.prose figure{margin-inline:0}
.prose figure img{border-radius:16px;display:block}
.prose figcaption{font-size:14px;color:var(--muted);margin-top:8px}
.prose .tbl{overflow-x:auto;border:1px solid var(--line);border-radius:14px;background:var(--card)}
.prose table{border-collapse:collapse;width:100%;font-size:15.5px;line-height:1.5}
.prose th,.prose td{text-align:left;padding:12px 16px;border-bottom:1px solid var(--line);vertical-align:top}
.prose th{font-size:12.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);background:#fafafc}
.prose tr:last-child td{border-bottom:0}
.box{border-radius:16px;padding:20px 22px;font-size:16.5px;line-height:1.65;border:1px solid}
.box>b:first-child{display:block;font-size:12px;letter-spacing:.14em;text-transform:uppercase;margin-bottom:6px}
.box p+p{margin-top:.6em}
.box.dica{background:var(--pink-50);border-color:#f9c4df}
.box.dica>b:first-child{color:var(--pink-dark)}
.box.atencao{background:#fff6e8;border-color:#f6d9a8}
.box.atencao>b:first-child{color:#a35a00}
.box.resumo{background:var(--card);border-color:var(--line);box-shadow:inset 4px 0 0 var(--navy)}
.box.resumo>b:first-child{color:var(--navy)}
.inline-cta{display:flex;flex-direction:column;gap:14px;border-radius:18px;padding:24px;margin-block:2em!important}
.inline-cta strong{font-family:var(--f-disp);font-weight:600;font-size:22px;line-height:1.2;color:#fff}
.inline-cta p{font-size:15.5px;color:var(--on-dark)}
.inline-cta .btn{align-self:flex-start}

/* FAQ */
.faq{margin-top:3em}
.faq h2{margin-bottom:18px}
.faq details{background:var(--card);border:1px solid var(--line);border-radius:14px}
.faq details+details{margin-top:10px}
.faq summary{cursor:pointer;list-style:none;padding:16px 20px;font-weight:700;font-size:16.5px;line-height:1.4;display:flex;gap:14px;justify-content:space-between;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--pink);font-size:22px;line-height:1;flex:none}
.faq details[open] summary::after{content:"–"}
.faq details div{padding:0 20px 18px;font-size:16px;line-height:1.7}

/* Compartilhar + autor */
.share{display:flex;flex-wrap:wrap;align-items:center;gap:10px;margin-top:3em;padding-top:24px;border-top:1px solid var(--line);font-size:14px;font-weight:700}
.share a,.share button{display:inline-flex;align-items:center;gap:8px;padding:9px 14px;border-radius:999px;border:1px solid var(--line);background:var(--card);text-decoration:none;font-size:13.5px;font-weight:600;cursor:pointer}
.share a:hover,.share button:hover{border-color:var(--ink)}
.share svg{width:16px;height:16px}
.author{display:grid;grid-template-columns:72px minmax(0,1fr);gap:18px;margin-top:28px;background:var(--card);border:1px solid var(--line);border-radius:18px;padding:22px}
.author img{width:72px;height:72px;border-radius:50%;object-fit:cover}
.author b{font-size:16px}
.author small{display:block;font-size:13px;color:var(--pink-dark);font-weight:600;margin-bottom:6px}
.author p{font-size:14.5px;color:var(--muted);line-height:1.6}

.related{padding-block:clamp(40px,6vw,72px);border-top:1px solid var(--line)}

/* ---------- Rodapé ---------- */
footer{padding-block:48px 32px;color:var(--on-dark);font-size:14px}
footer .cols{display:grid;grid-template-columns:minmax(0,1.4fr) repeat(2,minmax(0,1fr));gap:32px}
footer img{height:28px;width:auto;display:block;margin-bottom:14px}
footer h4{margin:0 0 12px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#fff}
footer ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:8px}
footer a{text-decoration:none}
footer a:hover{color:#fff}
footer .legal{margin-top:36px;padding-top:20px;border-top:1px solid var(--navy-line);font-size:13px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px}
@media (max-width:760px){footer .cols{grid-template-columns:minmax(0,1fr)}}

/* Ajustes */
[hidden]{display:none!important}
.prose .btn{text-decoration:none;color:#fff}
.side .cover{padding:0}
.side .cover .g{font-size:24px;right:8px;top:auto;bottom:10px}
.prose td:nth-child(2){white-space:nowrap}
/* menu do site (o blog mora em commandmidia.com/blog) */
.top .wrap{position:relative}
.top nav a[aria-current]{box-shadow:inset 0 -2px 0 var(--pink)}
.top nav .lnk{padding-block:6px}
.mnu{display:none;flex:none;width:42px;height:42px;border-radius:12px;border:1px solid var(--navy-line);background:transparent;color:#fff;place-items:center;cursor:pointer;margin-left:auto}
.mnu svg{width:22px;height:22px}
@media (max-width:900px){
  .mnu{display:grid}
  .top nav.open{position:absolute;top:100%;left:-16px;right:-16px;display:flex;flex-direction:column;align-items:stretch;gap:0;padding:8px 20px 18px;background:var(--navy);border-bottom:1px solid var(--navy-line)}
  .top nav.open .lnk{display:block;padding:13px 2px;font-size:16px;border-bottom:1px solid var(--navy-line);box-shadow:none}
  .top nav.open .btn{margin-top:14px;justify-content:center}
}
/* ---------- home e categorias com cara de blog (barra de categorias, topo enxuto, destaques e faixas) ---------- */
.catbar{position:sticky;top:var(--topo,66px);z-index:25;background:#06073a;border-bottom:1px solid var(--navy-line);padding-inline:max(16px,env(safe-area-inset-left,0px))}
.catbar nav{display:flex;gap:6px;overflow-x:auto;scrollbar-width:none;padding-block:10px;margin-inline:-4px;padding-inline:4px}
.catbar nav::-webkit-scrollbar{display:none}
.cb{flex:none;display:inline-flex;align-items:center;gap:9px;padding:8px 16px;border-radius:999px;font-size:14px;font-weight:600;color:var(--on-dark);text-decoration:none;border:1px solid transparent;transition:color .15s,background .15s}
.cb:hover{color:#fff;background:rgba(255,255,255,.05)}
.cb[aria-current]{color:#fff;background:rgba(255,255,255,.07);border-color:var(--navy-line)}
.cb i{width:7px;height:7px;border-radius:50%;flex:none}
.cb small{font-size:11.5px;color:#8f92c4;font-weight:600}
.bh,.bm{background:#03042b;color:#fff;padding-inline:max(16px,env(safe-area-inset-left,0px))}
.bh{padding-block:28px 8px;background:radial-gradient(50% 120% at 100% 0%,rgba(240,34,143,.14),transparent 70%),#03042b}
.bh .wrap{display:flex;flex-direction:column;gap:14px}
.bh-top{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;margin-bottom:18px}
.bh .crumbs{font-size:14px;gap:10px}
.bh .crumbs span:last-child{color:#fff}
.bh h1{font-size:clamp(34px,4.6vw,56px);line-height:1.05}
.bh .lead{font-size:clamp(16px,1.5vw,18.5px);color:var(--on-dark);max-width:62ch}
.bsrch{display:flex;align-items:center;gap:10px;width:min(360px,100%);background:rgba(255,255,255,.04);border:1px solid var(--navy-line);border-radius:12px;padding:0 14px}
.bsrch:focus-within{border-color:var(--pink-soft)}
.bsrch input{flex:1;min-width:0;background:none;border:0;outline:0;color:#fff;padding:12px 0;font-size:15px}
.bsrch input::placeholder{color:#8f92c4}
.bsrch svg{width:18px;height:18px;flex:none;color:var(--on-dark)}
.bm{padding-block:clamp(28px,4vw,44px) clamp(56px,8vw,96px)}
.tg{display:inline-flex;align-self:flex-start;font-size:11.5px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--cc);border:1.5px solid var(--cc);border-radius:7px;padding:3px 9px;line-height:1.3}
.tg.cheia{background:var(--cc);color:#03042b;border-color:var(--cc)}
.pc{display:flex;flex-direction:column;gap:14px;text-decoration:none;color:#fff;min-width:0}
.pc .cover{border-radius:18px;aspect-ratio:16/9;border:1px solid var(--navy-line);transition:transform .2s,border-color .2s}
.pc:hover .cover{border-color:var(--pink-soft);transform:translateY(-2px)}
.pc-b{display:flex;flex-direction:column;gap:10px;min-width:0}
.pc h3{font-family:var(--f-sans);font-weight:700;font-size:19px;line-height:1.3}
.pc:hover h3{text-decoration:underline;text-decoration-color:var(--pink-soft);text-underline-offset:4px}
.pc p{font-size:15.5px;color:var(--on-dark);display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.pc .meta{color:#8f92c4;font-size:13.5px}
.pc-g h3{font-family:var(--f-disp);font-weight:600;font-size:clamp(26px,3vw,38px);line-height:1.1}
.pc-g .cover{aspect-ratio:16/9.2}
.dest{display:grid;grid-template-columns:minmax(0,1.55fr) minmax(0,1fr);gap:clamp(24px,3vw,40px);align-items:start;margin-bottom:clamp(48px,6vw,72px)}
.dest-l{display:flex;flex-direction:column;gap:28px}
.dest-l .side-cta{border:1px solid var(--navy-line)}
@media (max-width:900px){.dest{grid-template-columns:minmax(0,1fr)}}
.sc{margin-bottom:clamp(44px,6vw,64px)}
.sc-h{display:flex;align-items:center;gap:16px;margin-bottom:24px}
.sc-h .ln{flex:1;height:1px;background:var(--navy-line)}
.sc-h a{font-size:14px;font-weight:700;color:var(--pink-soft);text-decoration:none;white-space:nowrap}
.sc-g{display:grid;grid-template-columns:minmax(0,1.55fr) minmax(0,1fr);gap:clamp(24px,3vw,40px)}
.pc-h{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:24px;align-items:center}
.sc-l{display:flex;flex-direction:column;gap:24px}
@media (max-width:900px){.sc-g,.pc-h{grid-template-columns:minmax(0,1fr)}}
.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px 24px}
@media (max-width:980px){.grid3{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:620px){.grid3{grid-template-columns:minmax(0,1fr)}}
.bm .empty{color:var(--on-dark)}
.vazio-cat{color:var(--on-dark)!important;grid-column:1/-1}
.sc-g:has(.sc-l:empty){grid-template-columns:minmax(0,1fr)}
.sc-g:has(.sc-l:empty) .pc-h{grid-template-columns:minmax(0,1fr) minmax(0,1.2fr)}
@media (max-width:900px){.sc-g:has(.sc-l:empty) .pc-h{grid-template-columns:minmax(0,1fr)}}
.todos{padding-top:clamp(12px,2vw,24px);border-top:1px solid transparent}
.todos .more{display:flex;justify-content:center;margin-top:36px}
.todos .more button{font:inherit;font-weight:700;font-size:14.5px;color:#fff;background:transparent;border:1.5px solid var(--navy-line);border-radius:999px;padding:12px 26px;cursor:pointer}
.todos .more button:hover{border-color:var(--pink-soft)}
.todos .empty{display:none;color:var(--on-dark);margin-top:8px}
/* ---------- tema sóbrio (29/10/2026): rosa só nos botões de ação; sem letra cursiva, sem brilhos e círculos decorativos ---------- */
:root{--acc:#3b44b8;--acc-d:#aeb3ec}
.script,.dark .script{font-family:var(--f-disp);font-weight:600;color:inherit;font-size:1em;line-height:inherit;letter-spacing:-.01em;padding:0}
.brand .script{font-family:var(--f-sans);font-weight:600;font-size:14px;letter-spacing:.12em;text-transform:uppercase;color:var(--acc-d);transform:none;border-left:1px solid var(--navy-line);padding-left:12px;margin-left:4px}
.eyebrow{color:var(--acc)}
.dark .eyebrow{color:var(--acc-d)}
.dark{background:linear-gradient(180deg,#000035 0%,#04053f 100%)}
.bh{background:#03042b}
.btn.pink{box-shadow:none}
.top nav a[aria-current]{box-shadow:inset 0 -2px 0 #fff}
.progress{background:#fff}
.search:focus-within,.bsrch:focus-within{border-color:var(--acc-d)}
.cat[aria-current],.cat.on{background:#fff;border-color:#fff;color:var(--navy)}
.sec-title a,.tagc{color:var(--acc)}
.c-escolas{--c2:#f5c26b}.c-meta-ads{--c2:#a9b1ff}.c-google-ads{--c2:#7fc8f5}.c-whatsapp{--c2:#7ee0a6}.c-estrategia{--c2:#c9ccdf}
.cover{background:linear-gradient(160deg,#000035 0%,#0a0c55 100%)!important;box-shadow:inset 0 3px 0 var(--c2,#aeb3ec)}
.cover::before,.cover::after,.cover .g{display:none}
.byline img{border-color:var(--line)}
.toc a.on{color:var(--acc)}
.toc-m summary::after,.faq summary::after{color:var(--acc)}
.prose a{color:var(--acc)}
.prose ul li::marker{color:var(--acc)}
.prose ol li::marker{color:var(--acc)}
.prose blockquote{border-left-color:var(--acc)}
.box.dica{background:#eef0fb;border-color:#d9ddf3}
.box.dica>b:first-child{color:var(--acc)}
.author small{color:var(--acc)}
.pc:hover .cover{border-color:var(--acc-d)}
.pc:hover h3{text-decoration-color:var(--acc-d)}
.sc-h a{color:var(--acc-d)}
.todos .more button:hover{border-color:var(--acc-d)}
:focus-visible{outline-color:var(--acc)}
/* ---------- credibilidade (29/10/2026): títulos em Montserrat, rosa só como destaque ---------- */
:root{--f-disp:"Montserrat","Avenir Next","Segoe UI",system-ui,sans-serif}
h1,h2,h3{font-weight:700;letter-spacing:-.02em}
.bh h1,.hero h1,.prose h2{font-weight:800;letter-spacing:-.025em}
.eyebrow::before{background:var(--pink)}
h1 .script,h2 .script,h3 .script{font-weight:inherit;font-family:inherit;letter-spacing:inherit}